A Content Marketing Funnel Explained

A content marketing funnel is a method to let potential customers learn more about your brand, discover solutions to their problems, and feel confident about buying from you. Content is better suited to every stage of the funnel.

Checklists, videos and infographics are effective in drawing attention, generating leads and keeping readers engaged. Templates and guides that are gated do well in this stage.

Awareness

At this point, consumers are aware of the existence of your brand. They are also aware of the solutions you provide. In this stage the content you create is intended to provide information and help prospects on the problems your solution solves and how it differs from competitors.

Take note of the keywords your audience uses when searching online. Using keyword research, you can find out what terms your audience is searching for and which indicate the need for your product or service. This data can then be used to create an editorial calendar and figure out which content pieces will be targeted at those specific terms.

As a bonus creating content for this stage of the funnel will help to build brand loyalty with consumers. The more people are aware of your brand, the more confidence they'll have in your ability to solve their issues. This will result in higher conversion rates for newsletter signups or purchases, as well as clickthroughs on your website.

A well-executed strategy for content can also assist in closing the gap in conversion. For instance, if find that the vast majority of your content is targeted at gaining awareness, but not enough of it is pushing buyers toward the purchase decision, you can increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Another method to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook permit you to communicate directly with your customers, providing you the opportunity to show off your customer service. This can range from retweeting good reviews to promoting special deals.

You can also use existing content to lure customers to the bottom of the funnel for a lower cost, such as blog posts or case studies. For example, if you write a post about how your product is superior than one from a competitor, you can post it on social networks and ask readers to subscribe to your mailing list for more information. You can also encourage conversion in this stage by asking your audience to tag you on their social media posts after using your product. This will encourage other people to do the same, and will help spread the word about your brand.

Consideration

A good content marketing strategy includes various types of content marketing on social media to attract customers throughout the funnel. Brand awareness campaigns, for example, might include ad copy, but also blog posts and infographics to address common objections and concerns. This content could be further shared via social media or email to increase organic traffic.

As buyers move through the process of considering they begin to search for specific product features which will assist them in making the purchase decision. Frequently asked questions (FAQ) pages are an excellent content type for this phase. Utilize tools for keyword research such as Ubersuggest or Google search for popular hashtags in your industry to discover questions that your readers ask. Create answers to these questions and then add them to your content funnel map.

In this phase it is crucial to present a clear value proposition that demonstrates to prospective customers what your product or service can solve their issue and make them more money. The content should also emphasize the uniqueness of your brand in comparison to your competitors.

This is a relatively simple stage to measure, since consumers are making a decision whether they want to buy. To determine whether you're getting the job accomplished, look for metrics such as conversion rate as well as the number of transactions and click-through rates.

When consumers reach the advocacy phase and become loyal customers of your brand. They also share your content because they feel so strongly about it. This is an effective method to increase the number of people who follow your brand. You'll need to create content that encourages people to share it, instead of just looking at engagement metrics. Utilize Sprout Social, for example, to track social shares that are a result of your marketing efforts with content. This will give you a more precise picture of the impact you have.

Decision

People are looking for content at the decision-making stage that substantiates the purchase and describes how to make use of the product. At this point, they need to be confident that the solution solves their issue and make the investment worthwhile. At this stage it is essential to provide high-quality content, such as product guides and case study videos and customer success tales are crucial. Your customers also want to be able to ask questions and receive answers from your support team. It's a great way to delight your customers and inspire them to by sharing their experiences.

At this point you're hoping that your customer will become a brand advocate and promote your product to their friends and colleagues. To turn these advocates into rave customers, you'll need to provide them valuable information that will help them make the most of your product or service. You can do this by creating personalized newsletters, tutorial videos free trial offers, and loyalty programs.

It's time to begin focusing on the retention of your audience after it has changed from leads to paying clients. Content marketing funnels typically concentrate on revenue as the final goal. However, customers will continue to interact and engage with brands even after they have made an purchase. It's crucial to reimagine a funnel as a dynamic structure that includes revenue, instead of an unchanging model.

While conventional content marketing funnels can aid in planning your strategy however, they do not take into account the complexities of the buyer's journey. Instead thinking of the funnel in loop models can help you create a more holistic and effective content marketing strategy. By planning for every step of the process you'll be able to develop content that will engage your audience and generate conversions. Then, you can use the information from these conversions to improve your strategy and make sure that it is working effectively. Ready to see the difference that this approach can make to your business? Contact us today and request a free playbook for content marketing.

Retention

A funnel for content marketing - mouse click on rosenberg-broch.technetbloggers.de - is a valuable tool that helps brands develop their strategy, implement it and evaluate its success. It can also provide insight into the gaps in their strategy for content that need to be filled. For example the case where a brand has a significant amount of content geared toward increasing awareness and generating interest, but a small amount that are geared towards the middle of the funnel, they should focus on creating content for this stage.

Utilize tools such as Ahrefs, which look at the average time on page and bounce rates of each piece to determine how specific your content is. The higher the number, the better performing your content.

It's crucial to regularly keep up-to-date and relevant the content you create for the top of your funnel. This will ensure that your audience is engaged and curious about your brand and the products or services it offers. This can be accomplished by creating content that focuses on keywords, answers questions that your target audience is likely to search for, and highlights the latest information regarding your product or industry.

As your audience enters the MOFU stage they'll be seeking more information on your product or service as well as solutions to their issues. It's also crucial to establish confidence by providing honest reviews and demonstrating your worth.

In the last stage of your content marketing funnel, your audience will decide whether or content marketing not to purchase. This is usually done through restricted content that requires an email address or another form of registration in order to access. This content is designed to turn the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can then follow up.

While customer retention falls mainly in the hands of your sales and support teams, you can still be a part of the customer's experience with your brand by creating content that delights them throughout the entire content marketing funnel. This could include helpful sources, information behind-the-scenes and special promotions that only your audience will have access to. If you can build trust with your audience, then they will become your best advocates and will help reduce your sales cycle.