How Content Marketing and Social Media Work Together

While social media and content marketing may seem to be two different things, in reality, they are in fact a team. Brands can increase the value of a piece of content, like white papers or a blog post, by sharing smaller fragments of the content on their social channels.

A strategy helps you to concentrate and optimize your efforts so that you can get the most out each piece of content. It can help you avoid vanity metrics, and measure what matters most to your company, such as the brand's recognition or website traffic.

1. Identify Your Audience

Social media marketing can be an excellent tool for building relationships with potential customers. However, before you can develop the appropriate content for your target audience you must know who they are. This will help you create strategies that are more likely to achieve your goals and increase the number on your company's bottom line.

Start by monitoring who is following and interacting with your company in social media. What are their interests and what do they want? What kind of information do they hunt for and why? This information will help you target similar people on other social media platforms.

You can also gain insight into your audience by studying content of other companies in your industry. What kinds of posts are they making and sharing? What type of content is generating results for them? This will give you an ideas on how to create your own content.

In addition, you could reach out directly to your followers on social media to see what they would like to hear from you. For instance ModCloth, a clothing store ModCloth frequently asks its customers to upload photos of themselves wearing their clothes. It then features these photos on its social media pages. This makes the brand feel more connected to its audience and can increase engagement.

It's time to write and distribute content once you've identified and defined your audience. Make sure you track your metrics, but only those that connect to your SMART goals and KPIs (which you defined in step #1). Be aware that not all of your content will be successful immediately However, if you're consistent and stay on track with your plan, you'll eventually get the results you want.

2. Create a Strategy

To see growth from social media, you need an action plan. You won't gain new followers, or convince them to visit or even convert to your website by simply posting content with no purpose or strategy. Create a plan of action for content that you and your team can follow. This will help you set SMART goals, create and share content regularly and track your progress.

Begin by developing your social media marketing strategy using buyer personas (or fictional representations) of your ideal customers. Then, consider the types of content they enjoy and the formats which resonate most with each platform. For example, Instagram and TikTok are great platforms for visual content such as short videos or photos however, Twitter is better suited to content that is text-based and includes links.

Think about how you can utilize each platform in a unique way to promote your brand. Instagram is a great platform for fashion companies that want to showcase their unique products and designs. Stumptown Coffee Roasters also uses their Facebook page to highlight events and locations across the country.

Another effective way to boost engagement on your social media accounts is to get your followers to interact with you by including calls-to-actions within your posts. For example, if for instance you are hosting an announcement or giveaway invite your followers to leave comments or tag their friends or share the post.

Remember that social media can be an excellent platform to display customer testimonials and feedback. They are extremely efficient in building trust that your audience has in you, particularly if they are from other social media users who are recommending or using your product or service.

3. Create Content

In order to effectively promote your business on social media, you need to create content that is appealing to the people you want to reach. This can be accomplished by many different methods, such as blogging, videos as well as podcasts, infographics, and podcasts. It is also important to consider the type of content your audience wants to share and view. For instance, research suggests that fun and personal content performs well on social media, while promotional and information content score lower.

Once you have an understanding of your target market and marketing goals You can begin to plan out the kinds of content you'd like create. It is recommended to mix promotional posts with entertaining, informative, or educational posts. This will increase the chance of your audience becoming a customer by enhancing their engagement with your company.

Interviewing thought leaders is a popular way to create content. This is a great method to gain insight into the most recent trends and strategies within your field, and it also gives you a chance to promote your company by sharing the content on the individuals who were interviewed on their own social networks.

Other types of content that are popular include tips, tricks, and hacks as well as industry news updates and other interesting tidbits that will be of interest to your audience. It is also worth considering incorporating visual content in your posts, since it has been proven to be more effective in drawing attention and increasing engagement on social media.

Additionally, it's important to monitor content marketing on social media your content's performance and make the necessary adjustments. If a particular format of content performs poorly it may be necessary to alter its topic or angle.

4. Share Your Content

If you've developed a plan and created appealing content, it's crucial to share it on social media. This is a fantastic opportunity to increase your reach and attract new customers. Keep your updates short and make sure you make sure to use appealing headlines. Don't forget to post different types of Content Marketing on social media - pictures, videos texts, links, and text are all viable alternatives.

You can also try to generate interest by posting your content on different platforms and at different times. This will ensure that your content reaches the greatest number of people.

You might also think about engaging with influencers, or even running a contest. This can be an excellent way to generate buzz and traffic for your business.

When your audience starts to trust your credibility as an information source, they're more likely to read your content and convert to customers. This is why it's crucial to concentrate on quality rather than quantity when you're marketing your content.

One last thing to consider is that If you're using a foundational content marketing strategy it's an excellent idea to post links to your lengthy content on social media. This will give your audience an idea of what they can expect and will encourage them to click to read the whole article or blog.

It's not always clear why a certain content is shared more often than others. It is worthwhile to study the psychology of sharing to determine what is driving people to share certain pieces of content. This will help you formulate a a better strategy for marketing content in the future.

5. Keep track of your results

It is important to monitor the results after having created your content and then shared it. You'll be able to determine if your strategy worked or if it is necessary to tweak it. You may find that certain platforms or content types perform better than others, or that certain types of content are more engaging than others. You can utilize tools such as Mention and Hootsuite to track your social media reach and determine how your content is performing.

It is also important to remember that just because your content is performing well doesn't necessarily mean that you should stop sharing it across all platforms. It is important to tailor the content of each platform to the audience it is targeting and follow the best practices. You can avoid annoying your audience by not overdoing it.

When analyzing the results, be sure to include all metrics that are important to you and your staff. Choose metrics that are in line with your SMART objectives and KPIs. Be sure to differentiate these metrics for every social media platforms you use.

You can integrate content marketing and social media effectively if have the right strategy and tactics. This will allow you to increase brand awareness and increase traffic to your website to increase leads, increase revenue, establish authority and much more. For more details about how to implement a successful strategy for content marketing, check out this free guide that you can download from DemandJump. It includes tips, case studies and more from companies similar to yours who have beat the algorithms and succeeded in content marketing. Sign up to get your copy today!