A Content Marketing Funnel Explained

A content marketing funnel is a method to assist potential customers to learn about your brand, find solutions to their problems and become confident in purchasing from you. Different types of content are more effective for every phase of the funnel.

At the top of the funnel informational videos, infographics and checklists draw attention, generate leads, and keep customers entertained. Gated content, such as guides and templates, also performs well at this stage.

Awareness

At this point, consumers are aware of the existence of your brand. They are also aware of the solutions you provide. This is the stage where content is created to educate potential customers and inform them about the problems that your solution addresses and its distinct features from competitors.

To understand your content gaps for this stage, consider the different types of keywords your target audience uses to search on the internet. Keyword research can be used to determine the terms your audience uses when they search online. This will aid you in determining if your product or service is required. These data can be used to create an editorial calendar and determine which content pieces are specifically targeted to these terms.

In addition producing content for this stage of the funnel helps to build brand content marketing funnel loyalty with consumers. The more your consumers know about your brand, they'll have greater confidence in your ability solve their problems. This will result in higher conversion rates for newsletter signups or purchases as well as clickthroughs on your website.

A well-planned content strategy can help you close the gap in conversion at this stage. For instance, if discover that the majority of your content is aimed at educating, but not enough is helping buyers make a purchase decision, you may increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Another method to increase your bottom-of-funnel conversion is through social media. Social media platforms such as Twitter and Facebook enable you to engage with your customers directly and give you the chance to showcase your commitment to customer service. This can range from retweeting good reviews to promoting special offers.

You can also make use of existing content to draw customers to the bottom of the funnel, such as blog posts or case studies. For example, if you write a post about how your product is superior than a competitor's, you can share it on social media and encourage readers to sign up to your email list for more details. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they have used your product. This will encourage others to do the same and help spread the word about your company.

Then there is the consideration

A successful content strategy will comprise a variety of content types that attract customers at every stage of the funnel. For example the brand awareness campaigns could include ad content however, they should also feature blogs and infographics that address common concerns and objections. These pieces of content can be shared via email and social media to increase organic traffic.

As buyers move through the process of considering and begin to look for specific features in a product that will help them make an informed purchase decision. Frequently asked questions (FAQ) pages are a great content type for this stage. Use tools for keyword research like Ubersuggest, or search popular hashtags within your industry to find questions that your customers are asking. Then, you can write answers to these questions and place them in your content funnel map.

During this phase it is essential to present a clear proposition of value that demonstrates how your product or service will solve their problems and make them more cash. The content should also highlight your brand's distinctiveness in comparison to the competition.

This is a straightforward stage to gauge because the consumer is making a purchase. To see whether you're getting the job done, look for indicators like conversion rates or the number of payments made and click-through rates.

As they reach the stage of advocacy and become advocates for your brand, it is becoming more and more important to them. They will share your content with others because they are so passionate about it. This is a highly effective method to increase the number of people who follow your brand. But you'll have to focus on creating content marketing strategy that entices people to share it, instead of focusing on only engagement metrics. Utilize Sprout Social, for example to track social shares as a result of your marketing efforts with content. This will give you a more accurate picture of the impact you have.

Decision

In the final phase, people are looking for information that proves their purchase and outlines how to use the product. At this stage, they want to be certain that your product will solve their issue and justify the purchase. At this stage it is essential to provide high-quality content, like product guides and case study videos and customer success stories are essential. Your customers want to be able ask questions and receive answers from your support team. Sending them customized emails and 24 hour customer support is an excellent way to delight customers and encourage them to share their experiences with others.

At this stage, you're hoping that the customer will become a brand ambassador and promote your product to their friends and colleagues. To convert these advocates to enthusiastic customers, you'll need to provide them valuable content that allows them to gain the most value from your product or service. Personalized newsletters, tutorial videos, free trial offers, and loyalty programs are all great ways to do this.

After your audience has changed from leads to paying customers, it's time to focus on retention. Content marketing funnels typically focus on revenue as their end goal. However, consumers will continue to interact and engage with brands after they make purchases. It's crucial to reimagine funnels as a dynamic model that incorporates revenue, instead of an unchanging model.

While conventional content marketing funnels can help you plan your strategy but they don't take into account the complexity of the buyer journey. Reimagining the funnel of content marketing as circular models will assist you in creating a more holistic strategy. By planning for every stage of the journey you'll be able develop content that will engage your audience and increase conversions. Then, you can use the data from these conversions to optimize your strategy and make sure that it's working. Are you ready to experience the impact this approach can make to your company? Contact us today to request a no-cost content marketing guidebook!

Retention

A content marketing funnel is a useful tool that can assist brands plan their strategy, execute it, and measure its effectiveness. It also gives them an understanding of the gaps in their strategy for content that need to be filled. For example when a company has a significant amount of content that is geared towards increasing awareness and generating interest, but only a few pieces aimed at the middle of the funnel, they should focus on creating content for this stage.

Utilize tools such as Ahrefs, which look at the average time on the page and bounce rate of each piece to determine how targeted your content is. The higher the number, the more efficient your content.

After you've put together content that will be at the top of your funnel for marketing content It's essential to keep it fresh and relevant. This will keep your audience engaged in your brand, its products and services. This can be done by creating new content which is focused on keywords, addresses questions your audience is likely to search for, and provides the latest information regarding your business or product.

When your audience arrives at the MOFU stage they'll be seeking more detailed information about your product or service as well as ways to solve their issues. In this moment it is crucial to establish trust by offering honest reviews and demonstrating value.

In the last stage of your content marketing funnel your audience will decide whether or not to purchase. This is done by gated content, which requires an email or other form of registration to access. This content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can follow up.

You can still influence your customers' journeys through your brand, even if the support and sales teams are responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing trends marketing. This could include helpful resources, behind the scenes information and special deals that only your customers have access to. If you can build loyalty to your customers, they will become your best advocates and will help you reduce your sales cycle.